This album and headline tour announcement video for the pop-charting band Lawrence was an instant hit - quickly garnering over 1 million views on TikTok within 24 hours.

The tongue-in-cheek style, inspired by 90’s interoffice training videos and paired with a strategic call-to-action, drove engagement and led to sold-out performances at major venues across North America and Europe.

Additionally, we created a series of “In Concert” videos that are slated to play during the Lawrence 2024 “Family Business” tour at iconic venues including NYC’s Radio City Music Hall.